17 December 2012Permalink
In our latest project for Red Stripe, we turned a corner shop into a huge musical extravaganza by transforming everyday items into musical instruments.
Bottles turned into trumpets, pot noodle pots turned into maracas and tins into xylophones. All instruments were brought to life when someone selected a can of Red Stripe from the fridge and we captured all the reactions with hidden cameras.
Click here to watch the final film.
18 November 2012Permalink
KK has teamed up with MOCAtv to help launch the world’s first art-centric Youtube channel. From strategic positioning to web films to social media platforms encouraging users to upload their own art, we’ve helped create a democratic space for MOCA’s artful programming to be viewed and shared by everyone. More here.
17 November 2012Permalink
Red Stripe is the legendary beer from Kingston, Jamaica with a long history in music and DIY culture. It’s this last element – from the streets of Jamaica, through the punk era, to the digital landscape of today – that inspired the launch of “Make with a Red Stripe”, a series of ongoing, collaborative projects. These include a sound system made out of 10,000 Red Stripe cans recycled from the Notting Hill Carnival. Future projects will utilize art, music and film, all celebrating Red Stripe’s makeshift creative culture. More here.
16 November 2012Permalink
This is a book for everyone who makes tea during the commercial breaks. It’s about why advertising irritates, bores or outrages us, and why it doesn’t have to be this way.
Published by Laurence King, Advertising for People Who Don’t Like Advertising describes KesselsKramer’s journey, its creative approach and gets in touch with the creative thinkers it admires including Alex Bogusky, Stefan Sagmeister, Mark Fenske, Hans Aarsman and Steve Henry.
There is also a blog called Don’t Like Advertising to accompany the book which features interviews and articles by design and art direction critics and journalists. More here.