citizenM, the hotel we created the name, design, communications and cocktails for are launching their first NYC hotel in Times Square.
So to generate a buzz around the opening we created a facebook campaign designed to inject some much needed cool back into the area that has become a tourist trap by replacing the infamous tourist portrait artists of Time Square with some of New York’s finest instead.
See the pieces here.
MOO, the innovative online printing company worked with communications agency KK Los Angeles and KesselsKramer London to devise and launch a new, playfully epic campaign for the US market.
The campaign establishes MOO’s position as a print solution company with good design and quality at the heart of their business. The campaign, that will run across TV, radio, digital and OOH, builds on the irreverent outlook of both brand and agency.
Anything but Standard. In our first collaboration with the luxury hotel chain we decided to celebrate the most absurd, memorable and naughty guests complaints, comments or requests in the past 15 years. The Anything but Standard 2014 calendar features a collection of photographs that bring to life comments such as, “My girlfriend and I spent lots of money at the bar and on room service. Any compensation would be greatly appreciated.” and “I lost my kush. Where’s my kush?” Produced in a high gloss vibrant red, the calendar brings a bit of The Standard’s LA glamour and fun to every wall it adorns.
Bring on 2014!
KK and Pampero (a Diageo brand) have relaunched the brand globally inspired by the Venezuelan Rum’s “start-up” roots, where two guys and their passion for rum-making turned into one of the most beloved spirits in South America. This is a call to action for people around the world to start leading with heart, not head and turn their napkin scribbles into brave beginnings. The campaign was directed and photographed by Mike Piscitelli.
Where will your passion take you?