CITZEN MTIMES SQUARE LAUNCH
citizenM, the hotel we created the name, design, communications and cocktails for are launching their first NYC hotel in Times Square.
So to generate a buzz around the opening we created a facebook campaign designed to inject some much needed cool back into the area that has become a tourist trap by replacing the infamous tourist portrait artists of Time Square with some of New York’s finest instead.
The good people of facebook were asked to submit their profile pics, and 250 lucky winners got theirs redrawn by one of our much cooler, more contemporary artists: Mike Perry, Jon Burgerman, Julia Pott, Chris RKW, and Sheryo & The Yok.
The winners could share and download their amazing new portrait, tag themselves and of course use it as their profile pic.