HANS BRINKER LISBONA CAMPAIGN, WEBSITE AND CORPORATE IDENTITY
For forty five years, the Hans Brinker Budget Hotel Amsterdam has remained the same. The same level of service, the same lack of attention to detail, the same brutally honest attitude. But times are changing. A new world needs a new type of hotel. Responding to the demands of literally one or two people, the Hans Brinker has taken the first steps in establishing a global empire by founding a new Hans Brinker in Lisbon.
And it is radically different!
Oh wait, no it’s not.
Rather, the Hans Brinker Hostel Lisbon preserves the Hans Brinker Amsterdam’s strongest selling points: dormitories, beer, unhelpful receptionists and surly porters made by KesselsKramer. In fact, key points of differentiation is limited to the staff’s sexier accents and nicer tans, and an increased chance of sunburn.
In this way, the new pan-continental Brinker group remains true to its core brand values of (dis)service and (never) going the extra mile. Besides a poster campaign we developed the new website and ‘corporate identity’ for the hotel chain.