VIVE POR TUS PASIONESWhere will your passion take you?

KK and Pampero (a Diageo brand) have relaunched the brand globally inspired by the Venezuelan Rum’s “start-up” roots, where two guys and their passion for rum-making turned into one of the most beloved spirits in South America. This is a call to action for people around the world to start leading with heart, not head and turn their napkin scribbles into brave beginnings. Where will your passion take you?

The campaign was directed and photographed by Mike Piscitelli