Umbro VelocitaGlory for All

In its first project for British footballing legends, Umbro, KesselsKramer was tasked with the job of launching Umbro Velocita. One of the lightest, fastest, most innovative boots out there. How do you communicate such a boot, while retaining Umbro’s celebrated authenticity – especially when you have to fight against brands with astronomical budgets and a mountain of star players.

By celebrating the grassroots players of this world and proclaiming that glory is not only for the 1%, it’s for the 99% too. And by visualising this in a deliberately ironic, over the top way. Every player out there believes they have the potential to deliver glory of legendary proportions. Velocita won’t promise you instant superhero powers. But they’ll certainly give you that extra boost towards the limelight. Just don’t let all that glory go to your head, you Speed god.